The Legend Continues…Experience the Motorcycle Rally in Sturgis
The legendary motorcycle rally in Sturgis, South Dakota is back for its 79th year! This rally is one of the most well-known bike events in the country. If you have not yet experienced a week in Sturgis, now is the time.
Every year over 500,000 people gather in the South Dakota city with a population of 6,700. It's no small feat. Whether you go to learn about Wild West history, participate in events or explore the road on your own two wheels, Sturgis has something fun to offer everybody!
The first Sturgis rally was held on August 14, 1938 by the Jackpine Gypsies Motorcycle Club. The rally was originally known as the Black Hills Classic, named after the region surrounding Sturgis. The first year, only one race was held with a total of nine participants. By 1964, an entire block of Main Street was officially shut down and reserved for motorcycle parking. At this time, the event was only three days long.
By 1975, the rally had grown into a week-long event, and in 2000, over 600,000 people were in attendance. The rally quickly became a large part of the Sturgis community. 2002 marked the year officials created a separate department in the city's government to plan and lead the event. It has since grown into an incredible event that brings people of all backgrounds together with a common love for motorcycles and the biker lifestyle.
Sturgis is packed with exciting events and activities. The rally coordinators offer several guided rides, such as the "Local Ride," "The Mayor’s Ride" and the "Fast Ride." The proceeds from all of the rides support local Sturgis charities. Hats off to these bikers for serving their communities!
Have an epic tattoo, beard or mustache? Enter a contest to see if you can earn bragging rights for the week! When rally-goers are done riding for the day, they can relax on Main Street before heading to nightly concerts. These are just a few examples of all the fun to be had in Sturgis!
It wouldn't be a motorcycle rally without some good, old-fashioned riding! South Dakota is full of incredible views and natural wonders. The rally has many great options when it comes to riding, but here are a few favorites.
- Custer State Park
This ride is 40 miles long, giving riders plenty of time to enjoy the stunning scenery. The route winds through 18 miles of wilderness, showcasing birds and bison in their natural habitat. Don’t miss the opportunity to see the second largest state park in the country!
- Needles Highway
Riders searching for a challenge will love this unforgettable route. It's named after the high granite spires that look like needles throughout the area. The road dips and climbs almost 2,000 feet with switchbacks and pigtail loops around every corner. Always be sure to keep your eyes on the road and ride safely!
- Badlands National Park
For an easy ride with great views, check out the Badlands. The name is fun, but the scenery is even better! Jagged rocks and deep-cut canyons decorate the landscape with natural architecture. The ride is 158 miles long with moderate hills and turns, making it perfect for riders of all ages and skill levels.
Foremost® is excited to return to the streets of Sturgis and go on our favorite rides! If you're unable to attend the rally this year, don’t miss out on the action. Follow this Facebook Page for live coverage of the rally from August 2 – 11. We hope to see you there!