A publication by the AARP Motorcycle Insurance Program for Foremost.

Call Foremost: 1-800-752-2461

Time to saddle up for the ride to Sturgis, South Dakota

Mark these key dates on your calendar – August 4 - 13 when the famous motorcycle rally takes place in Sturgis, South Dakota. It’s the event’s 77th year and Foremost will be there covering all the excitement. Check our Facebook page during the event for wall-to-wall photos of bikes and bikers, bikers’ stories and videos of bike excursions.

Annual rallies like the one in Sturgis are hard to top year over year, but somehow this year’s events calendar has pulled it off. Here’s a quick look at all the fun you can have over the 10 days in August:

  • The annual Mayor’s Ride
  • A Beard & Moustache Contest
  • Street Food Throwdown
  • Tuesday Tattoo Contest
  • Ride With A Local
  • Legendary Sturgis 5K
  • Sturgis Racing
  • Mayor’s Pub Crawl

If it’s anything like previous years, the Mayor’s Ride could be especially notable. In addition to Mayor Mark Carstensen, South Dakota’s governor joined in for one of the annual cruises through the Black Hills. The ride is limited to 200 motorcycles, so it pays to register online early. “Stopping at Mt. Rushmore for our traditional group photo and then ending in Custer State Park for a really fun lunch – it’s a ride to remember,” says Carstensen on the Mayor’s Ride web page.

Proceeds of the Mayor’s Ride go to local emergency services that support the men and women who provide aid and help keep the rally safe. One public safety officer, Chief Deputy Greg Swanson of the county sheriff’s office, is profiled on the rally’s home page. This is his 38th year at the Sturgis event. “I thought it was kind of a hoot,” Swanson says of his first rally back in the late ’70s. “I’ve been back every year.”

Another notable event during the rally is on August 9 with the induction ceremony at the Sturgis Motorcycle Museum & Hall of Fame. Seven industry leaders will be inducted, including two go-fast racers, designers and customizers, as well as three locals who have been mainstays of the rally organization.

If you can’t make it in person to Sturgis, South Dakota, remember to tune into the Foremost Facebook page for all the adventures.

Not all products, coverages and discounts available in all areas. This newsletter does not alter the coverages in your policy. Please read your policy documents to check the coverages that you've selected.

Foremost Insurance Company pays royalty fees to AARP for the use of its intellectual property. These fees are used for the general purposes of AARP. AARP and its affiliates are not insurers.

The AARP Motorcycle Insurance Program is unavailable in some areas of the country, Puerto Rico and the Virgin Islands. Foremost Express Insurance Agency, Inc. is a subsidiary of FCOA, LLC.